Revamp Your Office with Environmental Graphics Post-Rebrand

We’re SOAPOINT!, your go-to experts for office signage, window film, and large format printing. We know rebranding your business is a huge step, and it’s an exciting journey. But let’s be honest, it can also be a bit overwhelming, especially when it comes to updating your office space to match your new brand identity. We’re here to help you through it, making sure your office reflects your fresh new look and feel without getting bogged down in the nitty-gritty details.

Understanding Your New Brand Identity

First things first, let’s talk about your new brand identity. This isn’t just about a new logo or color scheme. It’s about the values, mission, and vision that your brand stands for. It’s the emotional tone you want to convey to everyone who walks through your doors. Before making any changes to your office space, it’s crucial to have a clear understanding of these elements.

For example, if your rebrand is all about innovation and creativity, your office should feel like a hub of inspiration. On the other hand, if your brand is centered around professionalism and trust, a more formal and elegant design might be the way to go.

Revamping the Color Scheme

Colors are a big deal in branding. They can change the entire atmosphere of a space and significantly impact how people feel when they’re in your office. We recommend starting by incorporating your new brand colors into the office design through environmental graphics and large format printing.

Wall Colors: Choose colors that reflect your new brand. If your brand is vibrant and energetic, go for bold colors. For a more subdued and professional look, opt for neutral tones with accents of your brand colors.
Furniture and Decor: Update the upholstery, office supplies, and decor to match the new color scheme. This creates a cohesive look and reinforces your brand identity at every touchpoint within the space.

Updating Signage and Branding Elements

Every visible branding element in your office should reflect your new brand identity. This includes logos, signage, window film, and any branded materials.

Reception Area: The reception area is often the first impression visitors get of your business. Update the signage with your new logo and brand colors. Consider adding a branded backdrop or wall that prominently displays your company’s new identity.
Internal Signage: Update any internal signs, such as room labels, directional signs, and office plaques, to align with the new brand. This attention to detail reinforces the brand throughout the workplace.
Digital Displays: If you use digital screens for information and announcements, ensure the graphics and content align with the new branding.

Incorporating Brand Values into the Space

Your office space should reflect not just the visual aspects of your new brand but also its values and culture. This can be done through thoughtful design and functional elements.

Open vs. Private Spaces: If your brand emphasizes collaboration and transparency, consider an open office layout with plenty of communal spaces. For brands focused on professionalism and confidentiality, private offices and quiet work areas might be more appropriate.
Creative Elements: For brands that value creativity and innovation, incorporate design elements that inspire. This could include art installations, creative workspaces, and flexible furniture arrangements.
Sustainability: If your new brand emphasizes sustainability, incorporate eco-friendly materials and practices in your office design. This can range from using recycled materials to implementing energy-efficient lighting and waste reduction programs.

Enhancing the Workspace Environment

An office that aligns with your new brand should not only look good but also function well. Consider how your space can support the well-being and productivity of your employees.

Ergonomics: Invest in ergonomic furniture that supports employee health and comfort. This includes adjustable chairs, sit-stand desks, and properly arranged workstations.
Lighting: Good lighting is crucial for a productive workspace. Incorporate natural light wherever possible and use artificial lighting that reduces eye strain and enhances mood.
Break Areas: Create comfortable and inviting break areas that encourage relaxation and social interaction. This is particularly important if your brand values employee well-being and work-life balance.

Using Art and Decor to Tell Your Brand Story

Art and decor are powerful tools for conveying your brand story and values. Consider incorporating custom artwork, murals, or installations that reflect your brand's history, mission, or achievements through environmental graphics and large format printing.

Brand Story Walls: Create a visual timeline or story wall that showcases the evolution of your brand, key milestones, and significant achievements.
Inspirational Quotes: Display quotes or messages that align with your brand values and inspire employees and visitors.
Local Art: If your brand emphasizes community involvement, consider showcasing art from local artists. This not only supports local talent but also strengthens your connection to the community.

Engaging Employees in the Process

Your employees are the heart of your business, and their involvement in the rebranding process can enhance their sense of ownership and pride in the new brand.

Feedback and Ideas: Involve employees in the planning stages by gathering their feedback and ideas on the new office design. This can provide valuable insights and ensure that the changes meet their needs and preferences.
Brand Workshops: Conduct workshops or training sessions to introduce employees to the new brand identity and explain the changes in the office space. This helps them understand the brand's vision and how they can embody it in their daily work.

Celebrating the Rebrand

Once the office update is complete, it’s time to celebrate the rebrand with an event or open house. This is an opportunity to showcase the new office space to employees, clients, and partners, and to generate excitement about the future.

Launch Event: Host a launch event to unveil the new brand and office space. This can include tours, presentations, and branding workshops to engage attendees and reinforce the new identity.
Ongoing Communication: Continue to communicate the brand message through internal newsletters, social media, and company meetings. Consistent communication helps reinforce the brand and ensure it becomes a natural part of the company culture.

Conclusion

Updating your office space to reflect your new brand is an important step in the rebranding process. It helps visually communicate the new brand identity and reinforces the brand values and culture within the organization. By carefully planning and executing changes in color schemes, signage, workspace design, and decor, you can create an environment that inspires employees, impresses visitors, and aligns with your brand's mission and vision. Engaging employees in the process and celebrating the transformation ensures that the new brand is embraced and lived out in everyday business operations.

At SOAPOINT!, we’re passionate about helping you bring your new brand to life in your office space. Let’s make your rebrand a resounding success, together!